“To do a common thing uncommonly well brings success”
Henry John Heinz

The site for Nuance-Dent clinic


Mhitar Rasmikovich Kasaryan, one of the most famous Russian dentists, asked us to make a simple site with high usability for his clinic.


We decided to make the whole structure and design ‘light’ and transparent in order to make the patient understand each service easily, learn more about the clinic stuff and immediately make an appointment online. Web design is adaptive, for multiple screens.

We took into account the emotional state of might be patients coming to the site who were very likely to suffer from toothache or feel discomfort so we deliberately refused to add game like elements, bright colours, ad triggers. Light background doesn’t distract the visitor from reading texts which play special role here. The text informs about professional approach, ‘calms down’, gives an idea what will happen to the patient and how their problems will be solved. The photo ‘mat’ is of neutral ‘cloudy’ colors made to ‘put off’ anxiety of a person in emergency.

There was created a page for the team who told about their work approach. We paid special attention to the events page because all the stuff regularly take part in international conferences and seminars.

Mhitar Razmikovich and our team are satisfied with the results. In spite of its simplicity the site came out functional, presentable and what is most important – trustworthy.

Site: nuance-dent.ru

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