“To do a common thing uncommonly well brings success”
Henry John Heinz

Landing page ‘Learning Mathematics at Home’

Task:

Alexandra Kozinzeva, Russian mathematician, asked us to improve site of her program ‘Learning Mathematics at Home” because there was a low number of customers and non-efficient advertising campaigns. Eventually we all came to the conclusion that the best way was to develop a new structure of the page and to change the design completely.

Solution:

Landing page structure is made in such a way that parents could get answers to all possible questions about online mathematics course. Graphics is similar to a school copy-book with a bright cover and kids drawings.

A slider has short descriptions with the program advantages. The price is particularly marked because it is higly affordable. Then comes the block with the details of the course. After that we placed the section which is important for the users because it has direct answers to the question: Who might need it?

We enumerated the program advantages with funny numbers-l ittle creatures. Every number plays upon the paragraph content. Examples are given below and the user is asked to register on the page and choose the most convenient method of payment. The rest page sections are for the most curious: FAQ and About the author of the project.

At the end of each block there is a green button calling for action: start the course, get a free three-day access, register online, get a trial period.

The client and our team were fully satisfied with the result and put excellent marks into each other’s school diary. We have launched a good project and are totally sure that kids will find it enternaining and simple for learning math.

Site: matematikadoma.com

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