“To do a common thing uncommonly well brings success”
Henry John Heinz

The Spasskie Vorota insurance company presentation

Task

The task was to avoid strong formalities, boring officialism and stick to the idea of transparency and clarity of the material, target the product not only at analysts who go for numbers and facts but also at people who stand for creativity, non standard way of information delivery but within stylistic frame of business language.

Solution

We used 3D visualization and various graphic elements, infographics, keeping the right balance between visual images and bullet structure. All the texts were adapted to the presentation format and designed in accordance with the marketing approach. Next logical step was commercial proposal preparation. We briefly and clearly described advantages of cooperation with the Spasskie vorota insurance group.

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