“To do a common thing uncommonly well brings success”
Henry John Heinz

ALFA BANK presentation

Task

ALFA BANK reps asked us to make a presentation for its employees. Big text volume was a challenge, everybody understood that it was too hard to comprehend, so they set the task to prepare data fixed in simple charts with explanations to follow.

Solution

We started work from careful brandbook studying. Our team developed a set of key logical blocks on each slide. Block-charts didn’t double each other and thus the whole doc had nothing in common with long formal monotonous texts. It was important to deliver information in a memorable way, so that one watched the presentation up to the very end of it and later shared the idea with others. We successfully solved the task and our client was completely satisfied with the result.

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