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Coworking Market in Russia and worldwide. Analysis of supply and target audience

Independent research

Coworking Market in Russia and worldwide. Analysis of supply and target audience

This work is an analitycal review of the young coworking market. The main reason why it had to emerge was high technology that made it possible for a lot of specialists to work at a distance. They first of all specialize in intellectual work and services and decided to leave offices to start their own way by changing office status to a freelancer or a startupper. The moment when it all started should be related to the global economic crisis. Lots of high qualified workforce had to leave their jobs and poured into the labor market, considerable part of them didn’t come back to office meanwhile many commercial premises lost their lessees thus the idea to share one office by independent professionals was totally expected and natural. The first part is about detailed consideration of the reasons why coworkings appeared and general portrait of their main target audience — freelancers. It also outlines global coworking market and general features of the projects worldwide.

The second part describes the portrait of Russian freelancers, their sex, age, occupation, income, location, motives to become independent and other factors. Issues of coworkings attending and enterprise potential of freelancers are taken separately. The study was done from 5 to 20 august 2013 by online survey. The survey included 573 freelancers. Also there was made the review of the current situation about small and medium size businesses according to the Russian statistic state body.

The third part tells the reader about a brief history of the Russian coworking market, there are analysed factors which influence on the market trends, defined keys to success of coworkings, there is given the list of most noticeable players in Russian cities and analysed the competing environment on the market.

The final part had profiles the biggest players of the Russian markets based on the survey forms and second open source information.

Methodology

Coworkings survey
Interview with the heads of coworkings
Call centre survey
Polls in social networks
Desk study

For the desk study the following professional literature was used:

online and printed media;
census of freelancers 2008 and 2011, done by National Research University Higher School of Economics;
study of National Research University Higher School of Economics together with Free-lance.ru «Who and how works with freelancers»;
the article D. Strebkov and A. Shevchuk «E-selfempoyedness in Russia», published in the journal «Economics issues», № 10, 2011.

Experts

Vera Kcharchenko, sociology specialist, freelance resercher, lecturer of Ural State University ,
Sergey Fesenko, founder and head of MatrixOffice (Moscow),
Anastasia Kusnezova, PR-директор Cabinet Lounge (Moscow),
Alexander Fuseiev, founder and head of StartHub (Moscow),
Alexander Chemeris, founder and head of Huckspace Neuron (Moscow),
Dmitriy Bryzhackin, founder and head of OpenSpace (Saint Petersburg),
Alexey Vasilyev, PR-director «Office-M» (Saint Petersburg).
The study was done in august-september 2013
The report has 11 charts and 17 tables.
In Russian.

Content

Introduction. 5
Coworkings worldwide. 7
Genesis and target audience of coworkings. 7
Geography and types of coworkings. 12
Target audience and the Russian market capacity. 19
Freelancers. 19
Small and medium size enterprises. 34
Russian market of coworkings, features and development prospects. 36
Genesis of coworkings in Russia. 36
Programm «Coworking 2.0». 40
Key factors for success for coworking. 41
Potential and resources to make a network of coworkings. 41
Coworkings clients and ways to attract new coworkers. 43
Offer and competition on the Russian coworking market. 44
Coworking profiles. 48
CABINET LOUNGE. 48
MATRIXOFFICE. 53
START HUB. 58
Coworking VAO. 62
OPENSPACE. 65
Office-М. 71
About the company. 75
Reference to participants and experts of the market. 76

Illustrations

1. Location of freelancers (continents).
2. Average hour pay of most typical specialists in freelance.
3. Advantages of freelance life style.
5. Feeling of freelance security.
6. Freelancers goals.
4. Feeling of happiness of freelancers.
7. Number of coworkings worldwide.
8. Coworking global mapping.
9. Marital status.
10. Children.
11. How coworkings are used by their target audience.

Tables

1. Number of coworkings in the countries.
2. How many respondents work as freelancers and how important freelance is as source of income.
3. Combining freelance with another activity.
4. Education level of freelancers.
5. Causes to start freelance business.
6. How freelance becomes the part of enterprise activity.
7. Work planning in 5 years time.
8. Legal status of freelancer registration as individual enterpreneur.
9. Specialisation of freelancers.
10. Structure of freelance jobs based on the analysis of freelance.ru.
11. Why out of home places are attractive for freelancers (cafes, coworkings, etc.)
12. Average monthly income, freelance and other sources (2013).
13. Degree of job satisfaction.
14. Degree of income satisfaction.
15. Definition of freelancers’ feeling of being successful.
16. Key indicators of SMSB (small and medium size businesses) in Russia, according to the data 2010.
17. Well operating coworkings in Russia.

Research costs 40 000 rub.

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